Today With Tamara
Tamara is a women's confidence coach who needed new branding for her business. The client was looking for a suite of images that would include a logo, font, color palette and other images that could be used to guide her merchandise designs.
COLOR PALETTE
The client wanted a color scheme that was bright, happy and as inspiring as her morning sunrise walks at the beach.
LOGO
TWT wanted a logo that represented a timeless, classic, but fun and happy feel. I created a sun icon with a large, open mouthed smile to represent the client's energy and contagious positivity. I combined this hand-drawn, imperfect icon with traditional fonts to be used in a "sunrise" color combo. The client also planned to use it (in other color combos as well) as overlays for social media, apply to merchandise.
WALLPAPER
Lastly, I created a "wallpaper" using the classic 'T' in various color combinations for the client to use in conjunction with her logo icons. The final result was a suite of "mix and match" graphics that could be used to enhance and "brand" the client's social media feed.